Leading creative design teams for disruptive brands; creating, curating and innovating personalised greetings, gifts and flowers
Highlights of the early Moonpig years
Managed 10+ Design team of graphic designers, illustrators, artworkers and commissioned freelancers.
Grew the Moonpig catalogue from 500 to 15,000+ designs for all occasions and seasons (2000-2012)
Negotiated new licences including global brands such as Disney and Nickelodeon
Disney Licensee of the Year Award (Stationery) and Licensee of the Year Award (Europe) 2010
Developed and launched Moonpig’s first personalised gifts - mugs, t-shirts and postal flowers
Launched our London based courier Flowers business (today worth £30m+ annual turnover)
Managed the launch of Moonpig cards in Sydney, Australia
Managed the Moonpig USA relaunch overseeing card range, website, TV creative, Media campaign and weekly agency updates.
The Times Fast Track 100 - Moonpig (17th)
Boomf.com innovation
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The Bomb
Planned and delivered seasonal and everyday occasion designs
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Confetti Gift Box
Managed and led the launch of the Boomf’s First Exploding Confetti Gift Box
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Confetti Letterbox
Strategically developed postal box gifting, with the USP… surprise confetti!
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Handtied Flowers
Completing the Boomf Flowers launch, beautiful quality floristry blooms