Leading creative design teams for disruptive brands; creating, curating and innovating personalised greetings, gifts and flowers

 
Selection of Moonpig cards

Moonpig.com

For 12+ years I managed and directed the Moonpig Design Studio which included model line management, in-house range development, negotiating award winning licences, innovating best-selling in-house humour and pioneering market leading photo upload cards. My role drove personalisation techniques, understanding the customer and digital print on demand.

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Highlights of the early Moonpig years

  • Managed 10+ Design team of graphic designers, illustrators, artworkers and commissioned freelancers.

  • Grew the Moonpig catalogue from 500 to 15,000+ designs for all occasions and seasons (2000-2012)

  • Negotiated new licences including global brands such as Disney and Nickelodeon

  • Disney Licensee of the Year Award (Stationery) and Licensee of the Year Award (Europe) 2010

  • Developed and launched Moonpig’s first personalised gifts - mugs, t-shirts and postal flowers

  • Launched our London based courier Flowers business (today worth £30m+ annual turnover)

  • Managed the launch of Moonpig cards in Sydney, Australia

  • Managed the Moonpig USA relaunch overseeing card range, website, TV creative, Media campaign and weekly agency updates.

  • The Times Fast Track 100 - Moonpig (17th)

 

Boomf.com innovation

Boomf Cannon card

Cannon cards

Launched in January 2020, the exploding confetti Cannon card became the #2 Bestseller on Boomf. Leading the development from research, brief, prototype, test, trial and then launch, it’s a brilliantly simple but wow! card to send for special occasions.

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Ta-Dah! Boomf cards

Ta-Dah! Cards

Strategically adding more ‘newness’ and extending the exploding confetti card ranges, Ta-Dah launched in July 2020 and grew to become the most used ‘addition’ to cards on Boomf. Simple, easy and fun, Ta-Dah is unique for UK personalised cards.

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Exploding confetti flowers

Adding to the confetti gift boxes, my Creative team launched in record time, the exploding Letterbox confetti flowers. One off, unique and new to the flowers postal market, launched at Valentine’s, it sold out in 2 weeks! Revenues added to Boomf most successful Valentine’s Day ever.

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  • The Bomb

    Planned and delivered seasonal and everyday occasion designs

  • Exploding confetti gift boxes

    Confetti Gift Box

    Managed and led the launch of the Boomf’s First Exploding Confetti Gift Box

  • Exploding confetti letterbox gifts

    Confetti Letterbox

    Strategically developed postal box gifting, with the USP… surprise confetti!

  • Handtied Boomf Flowers with free Cannon card

    Handtied Flowers

    Completing the Boomf Flowers launch, beautiful quality floristry blooms