Interpreting research insights to highlight more service features, we launched game changing ‘emotional’ creative that refocussed on the core products.

Skye & Em - core ad that began step change in annual sales turnover

 

Velvet hotpants…

The first in a series of more ‘emotional’ or real-life inspired adverts that was a deliberate move away from offers, new products and realigned the brand with the essence of it’s product meaning. Directly targetting our core customer, the increase in card sales was instant and annual turnover reached new heights.

 

Holidays - Personalised memories for Mum, order by 4pm

Tram - filmed on location in Manchester, order by 7pm

Thanks with flowers

One of my personal favourite Everyday TV Flowers ads, the importance of cards & flowers was still key to annual turnover and TV was still the main marketing channel to push sales and communicate quality and service.

 

Cat - say thank you with a card and flowers

Seasons - Cards for every occasion, Order by 7pm

 

All year round

Shot in Cardiff (Admiral Insurance HQ) the ease of mobile, birthdays for all ages throughout the year and the later cut off time for orders were the key messages. A DRTV and Peak ad suite, aimed at the key customer, working mum’s with busy lives, organising cards for the family.