Marketing, Brand and Product development at Boomf.com

Disruptive greetings.

Joining the highly motivated, Social Media leading team at Boomf in 2017, the business transformed from a one novelty product website to fully integrated ecommerce stack operations in UK and USA. An industry leading performance on digital channels, over 2m customers recruited at less than £5 per customer. Revenue grew from £2.6m to £9.1m and from debt to profitability in 2 years.

Boomf.com Christmas TV ad

Boomf.com Everyday TV ad

Creative at Boomf

  • Managed and launched Creator Marketplace for greeting cards.

  • Relaunched Wild Card characters with new, on trend, researched characters such as cactus, sloth, astronaut and pug.

  • Developed 5 unique exploding confetti new products - Cannon, Ta-Dah, Gift Box, Letterbox gifts and Letterbox Flowers.

  • Led the product collaboration with Nails Inc.

  • Created suite of TV ads with challenging budget limitations

  • Co-ordinated and approved all clocks directly with Clearcast

  • Designed graphics for website homepage, landing pages and more

  • A/B testing for webpages, social media and USA

The Boomf Bomb
Greeting cards
Photography at Boomf
The Cannon Card
Greeting card photography
The Boomf Bomb in action
Exploding Confetti Gift Box
The Ta-Dah! card
Approved by You digital campaign

Social Media

Boomf developed into a challenger brand within the large, personalised greeting card and gift market. Unique, one off products with the USP of surprise confetti exploding products.
It’s industry leading performance on digital channels stemmed from laugh-out-loud customer videos, shared and edited into social media ads that perfectly demonstrated the brilliance of opening something from Boomf.

Boomf Brand ad for social media

User Generated Content for Social Media