Continuing the ‘emotional’ creative approach for key peak seasons, the customer was at the heart of each creative more than ever before, with great results over years of exceptional revenue growth.

Get it right - Targetting the male sender, cards & flowers

 

Valentine’s Day

Each seasonal peak had specific products, offers and target customers and to support the highest media spends to date in 2016, a new suite of ads for each peak were produced with Cardiff based Wordley Productions. High impact TV ads, mix of 30, 20 and 10 sec clocks, airing in daytime and peak media drove a record year of sales and revenue.

 

Mother’s Day

Topping 80% awareness in the UK, we brought the voice and memories of our customers into the TV creative for Mother’s Day. Pulling at the heartstrings, showcasing the latest gifts & flowers, as well the core service messages.

 

My Mum - utilising actual customer sentiment, emotions and memories

He’s my Dad - Combining real customer voices & memories with animation effects

 

Father’s Day

A similar approach to Mother’s Day but with a bit more humour that fitted the Dad’s. We combined specific cartoon animations from the Moonpig design team, with the shoot footage and actual photos or home videos from customers for a more sentimental, affectionate TV campaign. Multiple clocks, 30 and 20 secs, for daytime and peak media.

Christmas Gifts

With gift revenues nearing 40% and strategically building Moonpig as a key Christmas online retailer, this solo gifting TV campaign highlighted the excitement of hiding presents from family before Christmas Day. Increased peak media spend drove the production values and multiple gift choices.

 

Hiding gifts - the anticipation of a family Christmas

Traditions - creating that perfect personalised Christmas card

 

Christmas cards

True to what we’d learnt from research of our customers, the choosing of what features on the family Christmas card is an event in itself. Lighthearted and recognisable to the target customer, photo upload cards were bestsellers at Christmas and yes, dogs featured on a lot of them!